SureBright AnywhereAre you a merchant?
Baby & Kids Gear

Protection for the gear behind your baby's everyday routine

From feeding and soothing to keeping little ones safe, baby gear plays a big part in your everyday routine. SureBright Anywhere helps protect the products you rely on against unexpected mechanical and electrical breakdowns.

Get protected in 5 minutes30-day risk-free trialAny store, any brand

5 Star rating

500+

Brand partners

1M+

Customers

< 2 Minutes

to file a claim

Protection for every brand

4moms
BabyBjörn's
Boppy
Ergobaby
Fisher-Price
Infantino
LÍLLÉbaby
Munchkin
Skip Hop

Coverage that keeps baby gear going

Recline lock issues

Recline lock issues

A failed recline lock can prevent a high chair from holding its selected position, and your plan helps cover the resulting internal mechanical breakdown.

Tray release problems

Tray release problems

A worn internal catch or spring can prevent a high chair tray from latching properly. We've got tray mechanism failures covered.

Heating element failure

Heating element failure

A failed heating element can leave a bottle warmer unable to heat properly. That’s where your coverage helps with internal electrical breakdowns.

Motor breakdown

Motor breakdown

The motor burns out during normal use, stopping the appliance from blending or steaming. When that happens, your plan helps cover the electrical motor breakdown.

Drive system issues

Drive system issues

A failed motor or gearbox can leave a powered baby swing unable to cycle. We've got eligible internal drive system failures covered.

Repair, replacement, or reimbursement

Repair, replacement, or reimbursement

If your baby or kids' gear can't be repaired economically, we'll replace it or reimburse you according to your plan.

Customer reviewing coverage

The cost of replacing your baby gear

A new washer and sterilizer
$300 - $400+
Breast pump rack
$30 - $40
Accessories rack
$15 - $20
Replacement waste water tank
$25 -$30

A SureBright Anywhere protection plan can cost less than the next baby gear repair bill.

Customer checking quote on phone

How coverage works - in 3 steps

  1. Tell us what you bought

    Just share some basic product details- what, when and where did you buy it? Our AI suggests the right plans for you.

  2. Review your coverage

    Choose your plan duration and look over the details of your coverage.

  3. Enjoy your purchase worry-free

    Complete the payment and you’re protected. Everything gets managed from your Warranty Vault. Something goes wrong? File a claim within 2 minutes.

Why SureBright works better

Super helpful customer service

Dedicated customer portal
24x7 support via phone, email, and customer portal

Hassle free experience

File claims digitally within 2 minutes, no receipt required
No product registration needed

Complete transparency

No hidden terms, everything's direct, clear and upfront

$0 Deductible

No hidden fees or deductibles when you file a claim - you paid for coverage, you shouldn't pay again to use it.

Buy protection after checkout. No pressure, no rush.

Protect your items against breakdowns and wear-and-tear anytime within 90 days

Easy to cancel

Cancel anytime for a pro-rated refund within the first 30 days. No fees, no questions, no runaround

Coverage for every baby gear

High Chairs & Booster Seats

Try it risk free. 30-day money-back guarantee

Baby Swings & Bouncers

Try it risk free. 30-day money-back guarantee

Bottle Warmers & Sterilizers

Try it risk free. 30-day money-back guarantee

Baby Food Makers

Try it risk free. 30-day money-back guarantee

Baby Gates & Safety Gates

Try it risk free. 30-day money-back guarantee

High Chairs & Booster Seats

Try it risk free. 30-day money-back guarantee

Baby Swings & Bouncers

Try it risk free. 30-day money-back guarantee

Bottle Warmers & Sterilizers

Try it risk free. 30-day money-back guarantee

Baby Food Makers

Try it risk free. 30-day money-back guarantee

Baby Gates & Safety Gates

Try it risk free. 30-day money-back guarantee

High Chairs & Booster Seats

Try it risk free. 30-day money-back guarantee

Baby Swings & Bouncers

Try it risk free. 30-day money-back guarantee

Bottle Warmers & Sterilizers

Try it risk free. 30-day money-back guarantee

Baby Food Makers

Try it risk free. 30-day money-back guarantee

Baby Gates & Safety Gates

Try it risk free. 30-day money-back guarantee

High Chairs & Booster Seats

Try it risk free. 30-day money-back guarantee

Baby Swings & Bouncers

Try it risk free. 30-day money-back guarantee

Bottle Warmers & Sterilizers

Try it risk free. 30-day money-back guarantee

Baby Food Makers

Try it risk free. 30-day money-back guarantee

Baby Gates & Safety Gates

Try it risk free. 30-day money-back guarantee

High Chairs & Booster Seats

Try it risk free. 30-day money-back guarantee

Baby Swings & Bouncers

Try it risk free. 30-day money-back guarantee

Bottle Warmers & Sterilizers

Try it risk free. 30-day money-back guarantee

Baby Food Makers

Try it risk free. 30-day money-back guarantee

Baby Gates & Safety Gates

Try it risk free. 30-day money-back guarantee

High Chairs & Booster Seats

Try it risk free. 30-day money-back guarantee

Baby Swings & Bouncers

Try it risk free. 30-day money-back guarantee

Bottle Warmers & Sterilizers

Try it risk free. 30-day money-back guarantee

Baby Food Makers

Try it risk free. 30-day money-back guarantee

Baby Gates & Safety Gates

Try it risk free. 30-day money-back guarantee

Trusted by parents across America

1M+

Customers

50+

Product categories

10B+

Product value protected

Purchased from

Target

Device protected

Graco Table2Table Premier Fold 7-in-1 High Chair

“The height adjustment suddenly stopped locking into place. I was expecting the chair to be a total loss, but the protection plan gave me another option instead of buying a new one.”

Amanda R.

Raleigh, NC

Purchased from

Amazon

Device protected

Baby Brezza Safe + Smart Bottle Warmer

“The warmer was turning on but wasn't heating the bottle. It turned out to be an internal electrical issue, and having coverage made dealing with it much less stressful.”

Tyler W.

Denver, CO

Purchased from

Walmart

Device protected

Fisher-Price Sweet Snugapuppy Dreams Cradle 'n Swing

"The swing motor gave out after months of daily use. With a baby who loved that swing, I was very glad I had coverage when it stopped moving.”

Jessica K.

Tampa, FL

Purchased from

Target

Device protected

Ingenuity SmartClean 3-in-1 High Chair

“The tray release stopped catching properly, even though we'd never had an accident with the chair. The claim was straightforward, and I didn't have to replace the whole high chair.”

Erin C.

Portland, OR

Purchased from

Amazon

Device protected

Philips Avent Electric Steam Sterilizer

“The sterilizer started running unpredictably and then stopped completing its cycle. The issue was with the internal controls, and the protection plan came through when we needed it.”

Nathan B.

Columbus, OH

Seamless protection for everything you own

Smartphones & Cellphones

Refrigerators & Freezers

Laptops

Washers

Ebikes

Tablets & iPads

Dishwashers

TVs (LCD & Flat Panel)

Microwaves

Gaming Consoles & Accessories

Smart wearables

Mattresses

Sofas & Recliners

Fitness Equipment

Cold Plunges & Ice Baths

Lawn Mowers & Tractors

Wheelchairs & Mobility Scooters

Water Heaters

Smartphones & Cellphones

Refrigerators & Freezers

Laptops

Washers

Ebikes

Tablets & iPads

Dishwashers

TVs (LCD & Flat Panel)

Microwaves

Gaming Consoles & Accessories

Smart wearables

Mattresses

Sofas & Recliners

Fitness Equipment

Cold Plunges & Ice Baths

Lawn Mowers & Tractors

Wheelchairs & Mobility Scooters

Water Heaters

Still have questions? Here are the answers

Why consider protection for baby gear?

A protection plan can help reduce the financial impact of an eligible breakdown instead of leaving the full repair or replacement cost to the owner.

What does the Baby & Kids Gear protection plan cover?

Your plan covers mechanical or electrical breakdowns of baby and kids' gear after the applicable manufacturer's warranty expires. Covered failures can result from normal wear and tear or, where applicable, a power surge.

Which baby and kids gear brands are covered by the protection plan?

You can protect baby and kids gear from a wide range of popular brands, giving you more flexibility when choosing products for your little one.

Can a mechanical failure be covered even without electronics?

Yes. Powered electronics are not required. Eligible mechanical mechanisms can qualify when they experience an internal breakdown during normal use.

What if a power surge damages my baby gear?

Power-surge damage to the internal circuitry of powered gear is protected from the date of purchase.

How long do I have to purchase a Baby & Kids Gear protection plan?

You have 30 days from the date you purchase your baby or kids gear to add a SureBright protection plan.

How soon should I report a problem after discovering it?

A breakdown must be reported within 30 days of the breakdown. Waiting beyond that period can affect eligibility for service.

How do I keep my purchase information ready for a claim?

Keep your Agreement, sales invoice, and purchase receipt available. You can also store these documents in your Warranty Vault for easier access when you need service.

What happens if my covered gear is beyond economical repair?

When a breakdown can't be repaired economically, the plan may provide a replacement or reimbursement according to its terms.

Can I cancel my protection plan if I change my mind?

Yes. You have a 30-day free-look period with a 100% refund. After that, a prorated refund would be available.

Protect your Baby & Kids Gear