SureBright AnywhereAre you a merchant?
Watches & Luxury Timepieces

Preserve your watch & timepiece for years to come

A timepiece is built to last, but precision components can still fail with years of use. SureBright Anywhere helps protect it against unexpected breakdowns after the manufacturer's warranty ends.

Get protected in 5 minutes30-day risk-free trialAny store, any brand

5 Star rating

500+

Brand partners

200K+

Customers

< 2 Minutes

to file a claim

Compatible with all well-known brands

Bulova
Casio
Citizen
Fossil
Omega
Rolex
Seiko
Tag Heuer
Timex
Tissot

When internal gears give out, we step in

Mainspring & power system

Mainspring & power system

The mainspring stores and releases the energy that drives a mechanical watch, and when it fails the watch loses power or stops entirely. With SureBright Anywhere, that's covered.

Gear train & movement

Gear train & movement

The wheels and gears that carry power through the movement wear and fail over time. When the gear train breaks down, the repair is covered.

 Balance Assembly

Balance Assembly

The balance assembly is what keeps time, regulating every tick. When the balance staff or escapement fails, the watch runs fast, slow, or not at all, and that's a covered breakdown.

Quartz movement

Quartz movement

On a quartz watch, the circuit and movement are the heart of the timepiece. When the electronics fail and the watch stops keeping time, that's covered.

Stepping motor & coil

Stepping motor & coil

The stepping motor drives the hands on a quartz watch, and the coil powers it. When either fails electrically, the hands stop moving. Covered.

Repaired, replaced or reimbursed

Repaired, replaced or reimbursed

If your watch or timepiece cannot be repaired, we'll provide for a replacement or reimbursement.

Customer reviewing coverage

What a single breakdown can cost

New luxury timepiece
$5,000 - $25,000+
Movement service
$400 - $2,500+
Balance staff replacement
$150 - $400+
Mainspring replacement
$80 - $200+

A SureBright Anywhere protection plan is almost always cheaper than the next repair bill.

Customer checking quote on phone

Protect your purchase in 3 simple steps

  1. Tell us what you bought

    Just share some basic product details- what, when and where did you buy it? Our AI suggests the right plans for you.

  2. Review your coverage

    Choose your plan duration and look over the details of your coverage.

  3. Enjoy your purchase worry-free

    Complete the payment and you’re protected. Everything gets managed from your Warranty Vault. Something goes wrong? File a claim within 2 minutes.

Why buyers choose SureBright

Super helpful customer service

Dedicated customer portal
24x7 support via phone, email, and customer portal

Hassle free experience

File claims digitally within 2 minutes, no receipt required
No product registration needed

Complete transparency

No hidden terms, everything's direct, clear and upfront

$0 Deductible

No hidden fees or deductibles when you file a claim. You paid for coverage - you shouldn't pay again to use it

Buy protection after checkout. No pressure, no rush.

Protect your items against breakdowns and wear-and-tear anytime within 90 days

Easy to cancel

Cancel anytime for a pro-rated refund within the first 30 days. No fees, no questions, no runaround

Protection for every timepiece in your collection

Luxury Mechanical Watches

Try it risk free. 30-day money-back guarantee

Automatic Watches

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Manual-Wind Watches

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Quartz Watches

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Swiss Watches

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Dive Watches

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Luxury Mechanical Watches

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Automatic Watches

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Manual-Wind Watches

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Quartz Watches

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Swiss Watches

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Dive Watches

Try it risk free. 30-day money-back guarantee

Luxury Mechanical Watches

Try it risk free. 30-day money-back guarantee

Automatic Watches

Try it risk free. 30-day money-back guarantee

Manual-Wind Watches

Try it risk free. 30-day money-back guarantee

Quartz Watches

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Swiss Watches

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Dive Watches

Try it risk free. 30-day money-back guarantee

Luxury Mechanical Watches

Try it risk free. 30-day money-back guarantee

Automatic Watches

Try it risk free. 30-day money-back guarantee

Manual-Wind Watches

Try it risk free. 30-day money-back guarantee

Quartz Watches

Try it risk free. 30-day money-back guarantee

Swiss Watches

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Dive Watches

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Dress Watches

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Chronograph Watches

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GMT Watches

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Vintage & Heritage Watches

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Limited-Edition Timepieces

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Dress Watches

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Chronograph Watches

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GMT Watches

Try it risk free. 30-day money-back guarantee

Vintage & Heritage Watches

Try it risk free. 30-day money-back guarantee

Limited-Edition Timepieces

Try it risk free. 30-day money-back guarantee

Dress Watches

Try it risk free. 30-day money-back guarantee

Chronograph Watches

Try it risk free. 30-day money-back guarantee

GMT Watches

Try it risk free. 30-day money-back guarantee

Vintage & Heritage Watches

Try it risk free. 30-day money-back guarantee

Limited-Edition Timepieces

Try it risk free. 30-day money-back guarantee

Dress Watches

Try it risk free. 30-day money-back guarantee

Chronograph Watches

Try it risk free. 30-day money-back guarantee

GMT Watches

Try it risk free. 30-day money-back guarantee

Vintage & Heritage Watches

Try it risk free. 30-day money-back guarantee

Limited-Edition Timepieces

Try it risk free. 30-day money-back guarantee

Dress Watches

Try it risk free. 30-day money-back guarantee

Chronograph Watches

Try it risk free. 30-day money-back guarantee

GMT Watches

Try it risk free. 30-day money-back guarantee

Vintage & Heritage Watches

Try it risk free. 30-day money-back guarantee

Limited-Edition Timepieces

Try it risk free. 30-day money-back guarantee

Dress Watches

Try it risk free. 30-day money-back guarantee

Chronograph Watches

Try it risk free. 30-day money-back guarantee

GMT Watches

Try it risk free. 30-day money-back guarantee

Vintage & Heritage Watches

Try it risk free. 30-day money-back guarantee

Limited-Edition Timepieces

Try it risk free. 30-day money-back guarantee

Hear from our happy customers

200K+

Customers

50+

Product categories

10B+

Product value protected

Purchased from

Tourneau

Device protected

Automatic Luxury Watch

I bought the watch because I wanted something I could wear for years, so the protection was really about the long term.

Andrew P.

Richmond, VA

Purchased from

Macy's

Device protected

Swiss Automatic Watch

My watch stopped keeping time properly and the movement needed attention. I had protection beyond the initial manufacturer's warranty so did not have to handle the whole repair myself.

Claire M.

Santa Fe, NM

Purchased from

Jomashop

Device protected

Mechanical Timepiece

My crown became difficult to operate and eventually wouldn't set the time properly. It was a small component, but it made the whole watch unusable. Thankfully, I'd added the coverage and SureBright got the whole thing sorted.

Robert N.

Omaha, NE

Purchased from

Tissot

Device protected

Automatic Watch

I bought a more affordable automatic watch, but I still didn't want to gamble on a repair once the warranty ended. The plan felt like a reasonable way to protect the investment.

Natalie C.

Madison, WI

Purchased from

Cartier

Device protected

Luxury Timepiece

I don't normally buy protection plans, but this was one purchase where the replacement cost made me reconsider. I wanted to enjoy wearing the watch without constantly worrying about what might happen to the movement.

Rachel F.

Monterey, CA

Seamless protection for everything you own

Smartphones & Cellphones

Refrigerators & Freezers

Laptops

Washers

Ebikes

Tablets & iPads

Dishwashers

TVs (LCD & Flat Panel)

Microwaves

Gaming Consoles & Accessories

Smart wearables

Mattresses

Sofas & Recliners

Fitness Equipment

Cold Plunges & Ice Baths

Lawn Mowers & Tractors

Wheelchairs & Mobility Scooters

Water Heaters

Smartphones & Cellphones

Refrigerators & Freezers

Laptops

Washers

Ebikes

Tablets & iPads

Dishwashers

TVs (LCD & Flat Panel)

Microwaves

Gaming Consoles & Accessories

Smart wearables

Mattresses

Sofas & Recliners

Fitness Equipment

Cold Plunges & Ice Baths

Lawn Mowers & Tractors

Wheelchairs & Mobility Scooters

Water Heaters

Answers to all your pressing questions

What does the SureBright Anywhere plan cover for watches and luxury timepieces?

SureBright Anywhere covers eligible mechanical and electrical breakdowns after the manufacturer's warranty ends. Coverage is designed for failures affecting the internal workings of the watch or the timepiece.

Does the plan cover mechanical watch movement failures?

Yes. Eligible mechanical breakdowns involving the watch movement can be covered after the manufacturer's warranty expires.

Does coverage include the gear train?

Yes. Eligible failures of the internal movement gears can be covered when the breakdown affects the watch's operation.

Are quartz watches covered too?

Yes. Eligible quartz timepieces can be covered, including internal electrical components that experience a covered breakdown.

How long do I have to add a protection plan?

You have up to 90 days from the original purchase date to add a SureBright Anywhere plan to an eligible watch or luxury timepiece.

What happens if my watch can't be repaired?

Our first priority is to repair your watch or timepiece. If it can't be repaired, you may be eligible for a replacement or reimbursement.

What happens if the same problem keeps coming back?

If the same covered failure requires three repairs within 12 months and needs a fourth repair, the plan's No Lemon Policy may trigger a replacement or store credit.

How is SureBright Anywhere different from a factory warranty?

A factory warranty typically covers defects in materials or workmanship for a limited period set by the manufacturer. SureBright Anywhere extends protection for eligible mechanical and electrical breakdowns after the manufacturer's warranty ends.

Is a protection plan worth it for a luxury watch?

Absolutely. For a high-value watch or a timepiece, the cost of an unexpected repair can be significant, making extended protection worth considering.

Can I cancel my protection plan?

Absolutely. Cancel within 30 days of purchase for a full refund. After 30 days, cancellations are eligible for a prorated refund.

Protect your Watches & Luxury Timepieces