Overview
SureBright Technologies Inc. (“SureBright,” “we,” “us,” or “our”) operates SureBright Anywhere (the “Platform”), through which consumers may purchase, access, and manage product protection plans and warranties.
SureBright provides technology, administrative, customer support, and related services in connection with such plans.
Unless expressly stated otherwise in writing, SureBright is not the insurer, obligor, guarantor, or underwriter of any protection plan or warranty.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or interact with our websites, applications, products, and related services.
At SureBright, we are committed to handling personal information responsibly, transparently, and in accordance with applicable law.
Categories of Information We Collect
◦ Identifiers
We may collect identifiers and basic personal information that you provide to us, including your name, email address, telephone number, mailing address, and similar contact information.
In certain circumstances, including but not limited to claims processing, identity verification, fraud prevention, risk management, compliance, or security purposes, we may also request government-issued identification or other verification information where necessary and permitted by applicable law.
◦ Financial and Transaction Data
We may collect information relating to your purchases, transactions, product protection plans, warranties, claims, coverage, plan status, purchase history, and associated contract or order details.
Payment information is processed by third-party payment processors and service providers. SureBright does not store full payment card numbers, CVV codes, or other complete payment credentials. Payment processors may collect, process, store, and secure your payment information in accordance with their own terms, privacy policies, and applicable security standards.
◦ Product and Coverage Data
We may collect information relating to products, warranties, protection plans, and claims that you provide to us or that is generated through your use of the Platform and related services. This information may include product type, serial numbers, product condition, purchase date, warranty or protection plan details, coverage information, and claims history.
We may rely on this information to administer coverage, process claims, provide customer support, maintain records, detect fraud, comply with legal obligations, and for other legitimate business, operational, and security purposes.
◦ Device and Usage Data
We may collect certain technical, device, and usage information in connection with your access to and use of the Platform and related services. This information may include IP address, browser type, device identifiers, operating system information, network information, referral URLs, pages viewed, session activity, interaction data, and information about your interactions with our website and services.
We may use this information to operate, maintain, analyse, improve, personalize, protect, and secure the Platform and related services, detect fraud or unauthorized activity, troubleshoot technical issues, comply with legal obligations, and for other legitimate business, operational, analytics, and security purposes.
◦ Communication Data
We may collect, monitor, record, and retain information relating to your communications with us, including emails, chats, support tickets, text messages, and call recordings.
We may use this information to provide customer support, investigate and resolve disputes, maintain quality assurance, improve and develop our services, train personnel and systems, detect fraud or unauthorized activity, maintain security, comply with legal obligations, enforce our terms and policies, and for other legitimate business, operational, compliance, and security purposes.
◦ Geolocation Data
We may collect general location information and, in limited circumstances, precise geolocation information in connection with your access to and use of the Platform and related services, where reasonably necessary for legitimate business, operational, security, fraud prevention, compliance, or service-related purposes and permitted by applicable law.
Where required by applicable law, we will obtain any legally required consent prior to collecting or processing precise geolocation information.
◦ Sensitive Information (Limited Use)
In limited circumstances, we may collect certain categories of sensitive personal information where reasonably necessary to provide services, process claims, verify identity, prevent fraud, maintain security, comply with legal obligations, enforce applicable terms and policies, or for other legitimate business and operational purposes permitted by applicable law.
We do not use or disclose sensitive personal information for purposes other than those permitted by applicable law unless otherwise disclosed to you or authorized by you.
Sources of Information
We may collect personal information from a variety of sources, including directly from you when you access, use, register for, purchase from, or otherwise interact with the Platform and related services.
We may also collect information from retailers, marketplaces, manufacturers, brands, payment processors, service providers, analytics providers, business partners, affiliates, advertising and marketing partners, fraud prevention providers, identity verification services, publicly available records and sources, and other third parties that support, facilitate, or relate to the services we provide.
In some cases, we may combine information collected from different sources for legitimate business, operational, compliance, analytics, fraud prevention, security, and service-related purposes permitted by applicable law.
How We Use Your Information
We may use personal information for a variety of business, operational, legal, security, analytics, marketing, and service-related purposes in connection with the Platform and related services, including the following:
◦ Provide Services
- Evaluate eligibility, pricing, coverage availability, and related risk considerations.
- Facilitate, deliver, maintain, and support warranty or protection plan coverage.
- Process claims, repairs, reimbursements, transactions, and related payments.
- Verify identity, account information, and coverage status.
- Provide customer service, account management, and service-related communications.
◦ Operate and Improve Our Business
- Operate, maintain, monitor, troubleshoot, and improve the Platform and related services.
- Analyse and improve usage, performance, and customer interactions.
- Develop, enhance, test, optimize, and personalize products, services, features, and user experiences.
- Conduct internal research, analytics, quality assurance, auditing, training, and business operations.
- Carry out other legitimate business, operational, analytics, and administrative purposes.
◦ Risk, Legal, Compliance, and Security
- Detect, prevent, investigate, and respond to fraud, unauthorized activity, security incidents, abuse, and other harmful or unlawful conduct.
- Protect the rights, property, safety, and security of SureBright Technologies Inc., our users, service providers, partners, and others.
- Comply with applicable laws, regulations, legal processes, governmental requests, and audit requirements.
- Enforce our terms, policies, agreements, and legal rights, and defend against claims, disputes, investigations, or litigation.
- Carry out internal compliance, governance, recordkeeping, risk management, and security-related activities.
◦ Marketing and Promotional Communications
- Send you emails, SMS messages, calls, push notifications, and other communications regarding warranty plans, offers, promotions, product protection services, updates, surveys, and related information.
- Personalize marketing content, recommendations, and promotional communications based on your interactions, preferences, and usage activity.
- Measure, analyze, and improve the effectiveness of advertising, marketing campaigns, and promotional activities.
We may use your contact information to send marketing and promotional communications about our products, services, offers, and related opportunities. You may opt out of marketing communications at any time by using the unsubscribe link or following the instructions provided in the communication. Opting out of marketing communications does not prevent us from sending non-promotional or transactional communications relating to your account, purchases, claims, coverage, or ongoing business relationship with us.
Disclosure of Personal Information
We may disclose personal information to third parties for business, operational, legal, security, compliance, marketing, analytics, and service-related purposes in connection with the Platform and related services.
This may include disclosures to warranty providers, insurers, obligors, administrators, repair providers, and claims processors to facilitate, administer, support, and manage coverage, claims, repairs, reimbursements, and related services.
We may also disclose information to service providers and vendors that support our operations, including payment processors, cloud hosting providers, customer support providers, analytics providers, communication providers, security providers, identity verification providers, and information technology vendors.
In addition, we may disclose personal information to business partners, affiliates, retailers, marketplaces, manufacturers, and other third parties where reasonably necessary to provide, support, improve, integrate, market, or facilitate our services and related offerings.
We may disclose information to regulators, governmental authorities, law enforcement agencies, courts, auditors, advisors, or other third parties where required or permitted by applicable law, legal process, regulatory request, or to protect rights, property, safety, security, or enforce our terms and policies.
We may also disclose or transfer personal information in connection with actual or proposed mergers, acquisitions, investments, financing transactions, reorganizations, bankruptcy proceedings, asset sales, or other corporate transactions.
We and our service providers or partners may also use or disclose limited information for analytics, advertising, measurement, personalization, and marketing purposes, including through cookies, pixels, SDKs, and similar technologies, subject to your browser, device, and privacy preference settings where applicable.
Communications and Monitoring
We and our service providers may monitor, review, track, retain, and record communications and interactions with the Platform and related services, including emails, chats, support tickets, text messages, and telephone calls.
This may include monitoring email engagement metrics such as opens, clicks, responses, and interaction activity, as well as recording or reviewing communications for customer support, quality assurance, training, analytics, fraud prevention, dispute resolution, compliance, operational, and security purposes.
Your contact information may be used to send transactional, service-related, administrative, support, and marketing communications, subject to applicable law and your communication preferences where required.
Communications and interactions may be monitored or recorded, and by communicating with us, you acknowledge and agree to such monitoring, subject to applicable legal requirements.
Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including to provide and support the Platform and related services, administer warranties and protection plans, process claims and transactions, comply with legal, regulatory, tax, accounting, audit, and reporting obligations, resolve disputes, enforce agreements and policies, prevent fraud, maintain security, and support legitimate business and operational needs.
Retention periods may vary depending on the nature of the information, the sensitivity of the data, applicable legal requirements, contractual obligations, the warranty or claims lifecycle, and other relevant business or operational considerations.
When personal information is no longer reasonably required for these purposes, we may securely delete, anonymize, aggregate, or otherwise de-identify the information in accordance with applicable law and our internal retention practices.
Data Security
We implement and maintain reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction.
Such measures may include encryption of data in transit and at rest, access controls, authentication procedures, network and system monitoring, logging, vulnerability management, security testing, auditing, and other security practices intended to help protect the confidentiality, integrity, and availability of personal information.
Despite our best efforts, no method of transmission over the internet, electronic storage system, or security measure is completely secure or error-free.
Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include the right to request access to, correction of, or deletion of certain personal information, as well as the right to opt out of certain data uses or disclosures where applicable amongst other rights.
These rights are subject to applicable laws, legal requirements, exceptions, restrictions, and verification procedures. We may request information necessary to verify your identity, location, and authority before responding to a request. Where permitted or required by applicable law, we reserve the right to deny, limit, or decline a request, including where necessary to comply with legal obligations, prevent fraud, maintain security, complete transactions, enforce agreements, protect rights, or support legitimate business and operational purposes.
To submit a privacy-related request, please contact us at info@surebright.com with the subject line “Privacy Request.”
Children’s Privacy
The Platform and related services are intended for individuals who are at least eighteen (18) years old. We do not knowingly collect, solicit, market to, or sell personal information from individuals under the age of 18.
If you believe that we may have collected information from a minor, please contact us at info@surebright.com with the subject line “Children's Privacy.”
International Data Transfers
Personal information may be processed, stored, or accessed in the United States, Canada, and other jurisdictions where SureBright or its service providers operate. Where required by applicable law, we implement reasonable safeguards for cross-border data transfers.
Artificial Intelligence and Automation
We may use artificial intelligence and automated technologies to support, secure, analyze, and improve our services, including for fraud prevention, claims support, customer service, analytics, and operational efficiency. Where required, we do not rely solely on automated decision making and do implement appropriate human oversight.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and become effective upon posting.
Contact Information
SureBright Technologies Inc.
Email: info@surebright.com
Phone: +1-855-306-4874
Address: 167 Madison Avenue, Ste 205 #251, New York, NY 10016
SureBright Anywhere is powered by SureBright Technologies Inc. We are committed to responsible data practices, transparency, and security.