Privacy Policy

SureBright Technologies Inc. (“SureBright,” “we,” “us,” or “our”) operates SureBright Anywhere (the “Platform”), which enables consumers to purchase product warranties directly.

This Privacy Policy explains how we collect, use, disclose, and protect personal information across our websites, applications, and services.

We collect the following categories of personal information depending on how you interact with the Platform:

A. Identifiers

• Name, email, phone number, and address.
• Government-issued identifiers (only if required for claims processing or fraud prevention).

B. Financial & Transaction Data

• Payment details, processed securely via third-party payment processors.
• Warranty purchase history and contract details.

C. Product & Coverage Data

• Product type, serial numbers, condition, and purchase date.
• Warranty plan, coverage details, and claims history.

D. Device & Usage Data

• IP address, browser type, and device identifiers.
• Website interactions and usage behavior.

E. Communications Data

• Emails, chats, and call recordings for support, quality, and compliance.

F. Geolocation Data

• General or precise location, only when required and permitted by law.

G. Sensitive Information (Limited Use)

• Collected only when necessary for claims, fraud prevention, or legal compliance.

We collect personal information from the following sources:

• Directly from you when you use the Platform or contact us.
• Retailers, marketplaces, and brands where you purchased your product.
• Service providers and analytics partners.
• Public records and fraud prevention databases.

A. Provide Services

• Evaluate eligibility and pricing.
• Deliver warranty coverage.
• Process claims and payments.

B. Operate and Improve Our Business

• Customer support and communication.
• Analytics and service improvement.
• Product development and innovation.

C. Risk, Legal, and Compliance

• Fraud detection and prevention.
• Regulatory compliance and audits.
• Enforcement of legal rights.

D. Marketing and Promotional Communications

• Send you emails, SMS, calls, and other communications about warranty plans, features, and offers.
• Personalize marketing messages based on your interactions with us.
• Measure the effectiveness of our marketing campaigns.

By using the Platform or providing your contact details, you expressly consent to receiving marketing and promotional communications from SureBright, where permitted by applicable law. You can opt out of marketing communications at any time using the unsubscribe links in our emails or by contacting us.

We may disclose personal information to:

• Warranty providers and licensed insurers/administrators.
• Service providers (payment processing, hosting, analytics, support).
• Business partners involved in delivering or improving the service.
• Regulators, law enforcement, and other authorities when required by law.
• Counterparties in a corporate transaction (e.g., merger, acquisition).

Limited data may also be shared for analytics and advertising purposes, subject to your browser and device settings.

We use cookies and similar tracking technologies to enable site functionality, analyze usage, and support marketing.

• Strictly necessary cookies — required for the Platform to function.
• Functional cookies — improve experience and provide analytics.
• Advertising cookies — enable relevant ads.

You can control cookies through your browser settings.

We may track engagement with our emails (opens, clicks) and record calls, chats, and messages for training, quality, and security purposes.

We use your contact information for service-related and marketing communications, subject to applicable law.

We retain personal information based on:

• Business needs.
• Legal and regulatory requirements.
• Warranty lifecycle and claims obligations.

Data is securely deleted or anonymized when no longer needed.

We implement security measures designed to protect your personal information:

• Encryption in transit and at rest.
• Access controls and least-privilege access policies.
• Ongoing security monitoring.

While we take reasonable steps to protect your data, no system is 100% secure, and we cannot guarantee absolute security.

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access the data we hold about you.
• Correct inaccuracies.
• Delete personal information.
• Restrict or object to certain processing.
• Opt out of targeted advertising.

If you are a U.S. resident, you may have the right to:

• Know what data we collect and why.
• Request deletion or correction.
• Opt out of data sharing for advertising.
• Receive non-discriminatory treatment for exercising these rights.

How to exercise these rights: email info@surebright.com with the subject line “Privacy Request.”

The Platform is not directed to individuals under 18. We do not knowingly collect or market to individuals under 18. If you believe a minor has provided personal information, please contact us so we can take appropriate action.

We may process data in the United States and Canada, with appropriate safeguards where required by law.

We may use artificial intelligence and automated tools to improve our services, detect fraud, and enhance customer experience.

We do not rely solely on automated decision-making for legally significant outcomes without appropriate human oversight where required by law.

We may update this Privacy Policy from time to time. Material changes will be reflected through an updated “Last Updated” date at the top of this page or through other appropriate notice.

For questions or requests related to this Privacy Policy, contact:

SureBright Technologies Inc.
Email: info@surebright.com
Phone: +1-855-306-4874
Address: 167 Madison Avenue, Ste 205 #251, New York City, NY 10016